For this week's homework each student was prompted to choose a company and explain whether their motto is good or bad. I decided to choose Publix. Their message is:
"Where shopping is a pleasure."
This message implies so much happiness and joy that comes along with a shopping experience. Usually, people associate the act of shopping with adjectives like tedious and time consuming, but pleasure is such a great adjective to use here. Pleasure is such a powerful word that shopping is assumed to actually be enjoyable.
This is a great message because the positivity of it should attract shoppers. Although Publix's prices may be less affordable than other supermarkets, the message is totally nonobjective and appeals to all publics; college students, mothers, fathers, restaurant owners, etc.
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